Built for Banking Transformation

X-TENDS combines digital banking delivery experience with proprietary AI and platform technology to help banks modernize customer engagement, operations, and digital ecosystems.

Then 01

Specialist digital banking delivery

We began as delivery experts — the team banks called when they needed their digital platform built properly, integrated carefully, and launched reliably.

Now 02

Proprietary platform company

X-TENDS today owns its IP. NOOR, the Super App Platform, and Digital Banking Delivery are proprietary products — not just services. The delivery heritage funds the product future.

Next 03

The standard for AI-native banking

Banks will operate with agentic AI, ecosystem engagement, and intelligent customer experiences. X-TENDS is building the platform layer that makes that possible — without ripping out the core.

Platform Vision

Three Layers. One Complete Banking Stack.

Each product is independent. Together they form a composable banking platform that no single vendor offers.

Layer 01 · Intelligence

NOOR

Agentic Banking AI

Task-aware AI agents that operate across banking workflows, surface insight at the moment of intent, and run safely within regulated infrastructure.

Transaction Intelligence Agentic Workflows Regulatory-safe AI Employee & customer facing
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Layer 02 · Ecosystem

Super App Platform

Lifestyle & Commerce Layer

Mini-apps, merchant offers, loyalty, travel, and marketplace experiences that transform a banking app into a daily-use platform.

Mini-app Framework Merchant & Offers Engine Loyalty & Rewards Embedded Payments
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Layer 03 · Channel

Digital Banking Delivery

Execution & Delivery

End-to-end implementation, integration, and live deployment of digital banking platforms — at the pace and quality regulated institutions demand.

Platform Implementation Core Banking Integration Mobile & Web Channels Banking-grade Security
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Milestones

Scroll The Journey Milestone By Milestone

Drag, swipe or use the arrows to travel from our founding thesis to a three-platform portfolio.

2018Foundation

Company Founded

X-TENDS established with a founding thesis: banks need specialist partners who understand both digital delivery and banking domain — not generalist consultancies.

2019First Delivery

First Banking Implementation

Delivered the first full-cycle digital banking implementation — from requirements through to live production. Established our delivery methodology for regulated institutions.

2020Platform Experience

Backbase Ecosystem Delivery

Built deep delivery expertise across the Backbase platform — implementations, customisations, and banking-grade integrations across MENA and international markets.

2021Strategic Partnership

SGBL Becomes a Strategic Partner

Partnered with SGBL to become the bank’s technical arm, supporting its digital banking transformation and bringing deep technology and banking expertise together.

2022Innovation

The NOOR Concept Begins

Began developing the vision for NOOR — an intelligence layer designed specifically for banking, turning financial data and digital interactions into proactive, personalized experiences.

2023Product Development

NOOR Takes Shape

The NOOR vision evolved from an idea into a defined banking intelligence platform, shaping the foundations for AI-powered customer and employee experiences.

2024Acceleration

NOOR Takes Off

NOOR accelerates from an emerging concept into a core part of X-TENDS’ banking technology vision, expanding its potential across customer, employee, and executive journeys.

2025Expansion

From Digital Banking to Intelligent Banking

X-TENDS expands its focus from digital banking delivery toward intelligent banking — combining deep implementation expertise with AI-powered experiences through the NOOR platform.

2026International Expansion

NOOR Reaches SGBCY

NOOR expands beyond Lebanon, reaching Société Générale Bank – Cyprus and marking a new step in X-TENDS’ journey toward bringing intelligent banking to international markets.

Regional Focus · Global Ambition

Deep Roots In MENA And Africa.
Built To Scale Globally.

X-TENDS was built in and for a region where banking transformation is moving faster than anywhere else. The Gulf, Levant, and Sub-Saharan Africa are not emerging markets for digital banking — they are leading markets. That's where we are.

Gulf Cooperation Council Levant East Africa West Africa North Africa Global Platform
MENA AFRICA